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Dash it with Singtel

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Dash it with Singtel

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Dash it with Singtel

Animated charm meets mobile convenience.

Dash it with Singtel

Animated charm meets mobile convenience.

Dash it with Singtel

Animated charm meets mobile convenience.

Client

Singtel Dash

Media

3D Animation

Role

Producer

Production Company

Final Frontier, PPURPOSE

Intro

This vibrant campaign brought Singtel Dash’s mobile wallet services to life through playful animated characters.

This vibrant campaign brought Singtel Dash’s mobile wallet services to life through playful animated characters.

About the project

As Producer, I led this project in collaboration with Final Frontier and PPURPOSE, creating three 25-second spots that featured colorful characters—Chloe, Sam, and Shawn—navigating their lives with Dash. The candy-colored animation captured the ease and fun of using Singtel’s mobile wallet.

As Producer, I led this project in collaboration with Final Frontier and PPURPOSE, creating three 25-second spots that featured colorful characters—Chloe, Sam, and Shawn—navigating their lives with Dash. The candy-colored animation captured the ease and fun of using Singtel’s mobile wallet.

The process

Through collaboration and attention to detail, we crafted a campaign that resonated visually and emotionally.

Through collaboration and attention to detail, we crafted a campaign that resonated visually and emotionally.

Credits

Director: Gabriel Fermanelli

Agency: PPURPOSE

Production Company: Final Frontier

Executive Producers: Chris Colman, Gustavo Karam, Ryan Shanholtzer, Julieta Zajaczkowski

Producer: Julián Dorado

Production Assistant: Bella Jiang

Character Design: Arcade, Juana de Marco, Gabriel Fermanelli

Art Direction: Juana de Marco

Art Team: Ulises Días López, Leandro Chaman, Sol Azpiroz

Animation: Estudio Ronda

Animation Direction: Fernán Graziano

Animators: Maximiliano Ponz, Fernán Graziano, Rubén Stremiz, Matias Fernandez

3D Modeling: Miguel Cesti, Santiago Graziano, Rubén Stremiz, Eugenio Pignataro, Juan Miyagi

Rigging: Martín Ollo

Shading, Lighting & Rendering: Miguel Cesti

Compositing/Postproduction: Miguel Cesti, Santiago Graziano

Choreographer: Debora Nishimoto

Music Production Company: Cachorro Loco

Music Composer: Facundo Capece

Sound Design: Lola Richter

Voice-Over: Fuse Adventures in Audio, Singapore