Home

/

Projects

/

Iago The Green Eyed Monster AR Musical

Menu

menu

menu

Home

/

Projects

/

Iago The Green Eyed Monster AR Musical

Menu

menu

Iago The Green Eyed Monster AR Musical

Shakespeare meets cutting-edge AR technology.

Iago The Green Eyed Monster AR Musical

Shakespeare meets cutting-edge AR technology.

Iago The Green Eyed Monster AR Musical

Shakespeare meets cutting-edge AR technology.

Client

Verizon

Media

AR

MR

Role

Director

Production Company

Juvee Productions, 3Dar

Intro

A bold reimagining of Shakespeare’s "Othello," this AR musical delves into Iago’s psychology with a futuristic, rock-opera twist.

A bold reimagining of Shakespeare’s "Othello," this AR musical delves into Iago’s psychology with a futuristic, rock-opera twist.

About the project

Contributing to this two-year project from its early stages, I focused on character design, creative direction, and conceptual development to bring Iago’s backstory to life. Merging AR and theater, the experience allows users to control the camera and immerse themselves in the performance with 3D spatialized audio. The result is a high-energy, animated musical that revisits jealousy and vengeance through holographic memories and dynamic lyrics.

Contributing to this two-year project from its early stages, I focused on character design, creative direction, and conceptual development to bring Iago’s backstory to life. Merging AR and theater, the experience allows users to control the camera and immerse themselves in the performance with 3D spatialized audio. The result is a high-energy, animated musical that revisits jealousy and vengeance through holographic memories and dynamic lyrics.

The process

Collaborating with a multidisciplinary team, we explored the intersection of theater and AR to create this groundbreaking experience.

Collaborating with a multidisciplinary team, we explored the intersection of theater and AR to create this groundbreaking experience.

Credits

Directors: Julián Dorado, Josh Nelson Youssef, Camila Marturano

Publisher: Juvee Productions, 3Dar, Verizon

Produced by: Juvee Productions, 3Dar, Verizon

Musical AR Experience by: Mary Chieffo, Josh Nelson Youssef

Project Creators: Mary Chieffo, Josh Nelson Youssef, Camila Marturano, Julián Martín Dorado, Kush Mody

Key Collaborators: 3Dar, Camila Marturano, Julián Martín Dorado, Kush Mody

Host: Steven Paul Andrew Maertens

Executive Producers: Viola Davis, Julius Tennon, Marco Lococo, German Heller, Erin McPherson, Kris Soumas, Chase Levi

Producers: Mary Chieffo, Kaylon Hunt, Josh Nelson Youssef, Lucia Rivera Lopez, Greg Wu

Screenwriter: Mary Chieffo

Associate Producer: Madison Belcher

Line Producer: Steven Paul Andrew Maerten

Technical Director: Veronica Flint

Animators: Andres Castro, Denisse Menta, Felipe San Martin, Aylen Angio

Animation Director: Ignacio Ochoa

Lead Developer: Nicolas Cortez

Lead 3D: Nadia De La Cruz, Amanda Sepulvida

Developers: Lucho Perez Badon, Pablo Altamiranda, Lucas Zinovoy

Art Director: Daniela Perez Mitolo

Production Assistants: Abril Mata, Rico Turrubiarte, Rhylee Anderson

3D Artists: Nahuel Lema, Fernando Balmaceda, Andre Bringas Zaferson, Aylen Angio, Nicolas Guastella, Nicolas Espeche, Yasmin Islas, Carlos Copa, Juan Manuel Benitez, Leo Rezende, Ezequiel Suares Greck, Alejo Oses, Melissa Schallibaum, Belen Bargas

Rig: Apolo Osorino

AR VFX: Andres Chouhy

Concept Art: Alejandro Barbesi, Ignacio Valicenti, Fernanda Bermejo, Ignacio Rodriguez, Nicolas Zuriaga, Joaquin Herrera

Lighting: Camila Marturano

Motion Graphics: Nicolas Cesani

Storyboard: Martin Cocchi

Lead Artists: 3Dar

Poster Layout: Flavio Greco Paglia

Graphic Design: Leandro Chaman, Jacomy Mayne Studio

Poster Layout: Flavio Greco Paglia

Graphic Design: Leandro Chaman, Jacomy Mayne Studio

Cast: Mary Chieffo, Kaylon Hunt, Justin Lawrence Barnes, Evangeline Neuhart, Madi Goff

Sketches Design: Ignacio Valicenti