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ESPN Tailgate for Meta Horizon

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ESPN Tailgate for Meta Horizon

ESPN Tailgate for Meta Horizon

A sports fan's gateway to the Metaverse.

ESPN Tailgate for Meta Horizon

A sports fan's gateway to the Metaverse.

ESPN Tailgate for Meta Horizon

A sports fan's gateway to the Metaverse.

Client

Meta

Media

VR

Game

Metaverse

Role

Director

Creative Director

Art Director

Production Company

3dar, Albyon

Intro

This ambitious project brought ESPN into the Metaverse, crafting a dynamic virtual environment where sports fans could connect and explore.

This ambitious project brought ESPN into the Metaverse, crafting a dynamic virtual environment where sports fans could connect and explore.

About the project

As Creative and Art Director, I led this nine-month collaboration with Meta, HabitXR, and Well Played to reimagine how fans experience sports digitally. This immersive world captures the essence of ESPN’s legacy while exploring new technological frontiers. The creative journey involved a talented team of artists and producers who worked tirelessly to deliver an engaging experience. See you on the field!

As Creative and Art Director, I led this nine-month collaboration with Meta, HabitXR, and Well Played to reimagine how fans experience sports digitally. This immersive world captures the essence of ESPN’s legacy while exploring new technological frontiers. The creative journey involved a talented team of artists and producers who worked tirelessly to deliver an engaging experience. See you on the field!

The process

Blending technology, design, and a love for sports, this project was a collaborative triumph.

Blending technology, design, and a love for sports, this project was a collaborative triumph.

Credits

Director: Julián Dorado

Executive Producer: Marco Lococo

Main Producer: Abril Mata

Art Director: Julián Dorado

Visual Development: Julián Dorado, Picu Rossi, Oliver James Peters

Art Producer: Daniela Novak

Concept Artists: Picante Estudio, Marcos Santos, Constanza Taboada

Finish Artist: Pamela Wehrhahne