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Pokemon Masters EX: AR Filter

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Pokemon Masters EX: AR Filter

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Pokemon Masters EX: AR Filter

Become a Pokémon trainer through AR.

Pokemon Masters EX: AR Filter

Become a Pokémon trainer through AR.

Pokemon Masters EX: AR Filter

Become a Pokémon trainer through AR.

Client

Pokémon

Media

AR

Role

Director

Production Company

3dar

Intro

This Instagram filter pairs users with a Pokémon, immersing them in the world of Pokémon Masters EX.

This Instagram filter pairs users with a Pokémon, immersing them in the world of Pokémon Masters EX.

About the project

Under my direction, we crafted an engaging AR filter that transforms users into trainers alongside their favorite Pokémon. By encouraging social sharing, the filter deepened fans' connection to the Pokémon universe and showcased the power of interactive storytelling.

Under my direction, we crafted an engaging AR filter that transforms users into trainers alongside their favorite Pokémon. By encouraging social sharing, the filter deepened fans' connection to the Pokémon universe and showcased the power of interactive storytelling.

The process

We designed and tested an interactive experience that became a widely shared hit among fans.

We designed and tested an interactive experience that became a widely shared hit among fans.

Credits

Directors: Julian Dorado, Camila Marturano

Producer: Sol Montserrat

Developer: Martin Berisso

Concept Artist: Marina Muñoz

3D Model: Amanda Sepulvida

3D Shader: Anabella Stankiewicz

3D Artist: Diego De Cata

Animator: Ignacio Ochoa